Phong Nha and Tien Son caves were the most attractive destinations in the park, drawing nearly 8,900 visitors. Le Thanh Loi, Director of the Phong Nha-Ke Bang Tourism Centre, said his agency offered a 10 percent discount on food and services at the centre’s restaurants, while adding traditional dishes to restaurant’s menu during the holiday. During the occasion, historical and spiritual tourist sites in the province such as Than Dinh Mountain, Tam Co cave, Lieu Hanh princess temple also attracted a large number of tourists. Established in 2001, the Phong Nha-Ke Bang National Park is among the 238 most important ecological zones in the world. It was recognised by the UNESCO as a World Natural Heritage Site on geological and geomorphologic criteria in 2003. Recently, the Viet Nam Records Organisation listed four tourism sites in Quang Binh amongst the top 50 must-see travel destinations in Viet Nam, including Phong Nha Cave, Ngang Pass, Nhat Le Beach and Phong Nha-Ke Bang National Park. With the opening of Son Doong Cave in 2013, Quang Binh was instantly catapulted onto the bucket lists of travellers all over the world. The New York Times named Quang Binh as one of the most attractive destinations in Asia and ranked it eighth out of the world’s 52 must-see sites for 2014, while US magazine Business Insider included Son Doong Cave in its list of the 12 most impressive caves.