According to the Head of Travel & Financial Services for South East Asia at Facebook, Mr. Matt Hulen, every month there are 1.4 billion people using facebook, 800 million WhatsApp users and 300 million Instagrammers… Therefore, social networks are considered the best tools to promote the national tourism image. Destination Marketing Sales Manager at TripAdvisor Mr. Matt Zatto said before visiting any destinations, tourists tend to find out all information about the destination via social networks. Recently, many Viet Nam’s destinations have been listed by TripAdvisor among the most popular travel destinations in the world such as Da Nang, Ha Noi, HCM City… This would be a great opportunity to popularize Viet Nam to the world. At the workshop, int’l tourism experts presented and shared many topics such as: How do digital technologies and social media promote tourism for the GMS; Using of social networks to interact with tourists; how to use smartphones to promote the destination; online marketing in Viet Nam and tourism marketing prospects for small and medium enterprises. Pham Thanh
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